Madonna has been crowned the most talked-about celebrity of the noughties. The 52-year-old has had her name mentioned in UK print media more than any other star since 2000. Brian Merron, of researcher Kantar Media, said: “This shows why she’s hailed as a legend.” X Factor judge Simon Cowell was the most talked about in 2010.
Decade’s top 10:
1 Madonna, 46,017
2 Simon Cowell, 29,888
3 Robbie Williams, 28,563
4 Kate Moss, 28,056
5 Britney Spears, 27,588
6 Victoria Beckham, 25,833
7 David Beckham, 24,953
8 Michael Jackson, 24,688
9 Paul McCartney, 21,556
10. Kylie Minogue, 19,694